Ethan Caldwell
SEO Consultant & GEO/AEO Specialist
United States
I've been doing SEO for over 15 years. I've seen it all, from the early days of keyword stuffing and link farms to mobile-first indexing and now AI-powered search.
These days, I work as an SEO consultant helping companies improve their visibility in the age of AI. I also work with a tech company on their marketing strategy. But honestly, what gets me excited is this new world of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
Why I'm Focused on AI Search
Look, traditional SEO isn't dead, but it's changing fast. When ChatGPT, Claude, and Perplexity answer questions without sending people to websites, we need new strategies.
I created this directory because I was frustrated. Everyone's talking about AI search optimization, but there was no good resource comparing the actual tools available. So I built one.
I test every tool myself. I sign up, use it for real projects, and see if it actually delivers value. No fluff, no sponsored rankings, just honest reviews based on what I'd recommend to my consulting clients.
What I Believe
AI search is the future. Not "might be", it already is. The companies that figure out GEO and AEO now will own their categories in 2-3 years.
But here's the thing: most businesses are still figuring out what tools they even need. That's where this site comes in. I want to make it easier for marketers and business owners to find the right AI visibility tool without wasting time and money testing everything themselves.
Let's Connect
I'm always up for talking about AI search, GEO/AEO strategies, or anything SEO-related. Whether you:
- Have questions about a specific tool
- Want to discuss AI search optimization strategies
- Need help with your company's AI visibility
- Think I should review a tool I'm missing
Just shoot me an email: [email protected]
I read every message and try to respond to everyone. If you want to submit a new tool, use the submission form, or check out my review process to see how I evaluate tools.